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Welcome to my virtual desk.

I’m an Australian business journalist & wordsmith.

I write about business, SMEs, marketing, entrepreneurs, startups, money and finance.

Branded content is also my specialty – I’m hired to create compelling content for SMEs and big brands including NAB, CBA, Westpac, Aussie Home Loans, Microsoft and Sensis.

Businesses and entrepreneurs hire me to write a media article or thought leadership piece on their behalf.

Or a PR firm hires me to jot down some new story angles for their client.

And yes, I can write your business press release or case study so it’s ready to send to the media.

Get in touch so we can get the ball rolling.

Home

This is what I do

journalist

News features & cover stories / News stories / Special reports / Case studies

Read more +

wordsmith

Blog posts / PR releases / Articles / Case studies / Thought leadership / Ebooks

Read more +

Watch my video here and find out how I do it.

Pitch Me Monday

Click a free day to apply for an appointment.
 
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Testimonials

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Nina regularly contributes feature articles for StartupSmart.com.au. Her articles are well researched and written, always interesting and resonate with readers.

Gavin Lower Editor, StartupSmart

It’s taken me a couple of days to digest the impact your article has had. I have been absolutely flooded with interest and support. A venture I was looking to launch next year has been ‘forced’ to launch immediately due to the demand your article created!! What is fascinating is that the movement now created (by you!) emotively brings together the entire ecosystem on a shared vision and focus. It appears to have been lacking a leader. Thank you so much for catalysing the movement! Let me know if I am able to help you in any way with information, contacts or insight.

Lauren Rielly Crowdfunding expert

Nina Hendy is a frequent contributor to Money. She’s full of great ideas and, what’s more, delivers on-time, engaging copy that more than fills my expectations.

Richard Hughes Fairfax Media Money editor

Nina’s a very intelligent writer who can turn complex ideas and research papers into newsworthy stories that can be easily published. She always meets the brief and delivers on time.

Catriona Pollard CEO, CP Communications

Nina’s story got a great reaction. I’ve had a lot of feedback. It really hit the mark. This article has had the second best reaction behind our original Nina story. She’s good.

Brett Birkill Managing Director, Prime Mover Corporation

As a publicist I always offer my business stories to Nina first. She knows which stories and angles will best suit the various media outlets she writes for. She clearly has great relationships with them because most stories get a run. One story I pitched to Nina was syndicated in over 100 newspapers/websites (I stopped counting at 100!). Obviously my client was ecstatic, as was I.  Nina makes me look good in the eyes of my clients. Glad to have her as my go-to girl.

Simone Heydon Handle Communications

Wow, that story you wrote “Why did this man work for 36 hours?” went insane!

It was in several newspapers which led to 2 radio station interviews and a segment on Sunrise on 7!

This was huge for me. Thank you.

Richard Eastes Founder, VroomVroomVroom

Who I write for