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Welcome to my virtual desk.

I’m a freelance Australian business journalist & wordsmith.

I write about business, SMEs, marketing, entrepreneurs, startups, money and finance.

Branded content is also my specialty – I’m hired to create compelling content for SMEs and big brands including NAB, Australia Post, CBA, Westpac, Aussie Home Loans, Microsoft, Ozforex and Steadfast.

Businesses and Australian entrepreneurs hire me to write compelling business articles or thought leadership pieces to position them at the top of their game.

And PR firms hire me to jot down some new story angles for their client or write a compelling whitepaper based on new research.

And yes, I can write your business press release or case study so it’s ready to send to the media.

Get in touch with an outline of what you’re after and I’ll provide you with a quote.

Home

This is what I do

journalist

News features & cover stories / News stories / Special reports / Case studies

Read more +

wordsmith

Blog posts / PR releases / Articles / Case studies / Thought leadership / Ebooks

Read more +

Watch my video here and find out how I do it.

Pitch Me Monday

Click a free day to apply for an appointment.
 
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Testimonials

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Nina is more than a creative, talented, efficient freelance writer that I regularly engage to write articles and content that always hit the mark. She’s a sharp sounding board for ideas and angles, well researched to support the theme of the piece, and she’ll work with you to ensure you’re 100% happy with the final output. She’s entrepreneurial and thinks outside the box. I’ve known Nina for many years, and, quite simply, she nails it every time.

Sally Locke Founder, Amplify Communications

It’s taken me a couple of days to digest the impact your article has had. I have been absolutely flooded with interest and support. A venture I was looking to launch next year has been ‘forced’ to launch immediately due to the demand your article created!! What is fascinating is that the movement now created (by you!) emotively brings together the entire ecosystem on a shared vision and focus. It appears to have been lacking a leader. Thank you so much for catalysing the movement! Let me know if I am able to help you in any way with information, contacts or insight.

Lauren Rielly Crowdfunding expert

Nina is a pleasure to work with – she makes my life as an Editor very easy! The quality of her work is always of the highest level, she’s always willing to go the extra mile to meet tight deadlines, and has the ability to write on pretty much any topic I have asked her to over the past year. I would highly recommend her and her work.

Euan Granger Content manager, Procurious.com, UK

Nina’s a very intelligent writer who can turn complex ideas and research papers into newsworthy stories that can be easily published. She always meets the brief and delivers on time.

Catriona Pollard CEO, CP Communications

Nina’s story got a great reaction. I’ve had a lot of feedback. It really hit the mark. This article has had the second best reaction behind our original Nina story. She’s good.

Brett Birkill Managing Director, Prime Mover Corporation

As a publicist I always offer my business stories to Nina first. She knows which stories and angles will best suit the various media outlets she writes for. She clearly has great relationships with them because most stories get a run. One story I pitched to Nina was syndicated in over 100 newspapers/websites (I stopped counting at 100!). Obviously my client was ecstatic, as was I.  Nina makes me look good in the eyes of my clients. Glad to have her as my go-to girl.

Simone Heydon Handle Communications

“Nina understands our audience and delivers clean copy with all the trimmings on time every time. I enjoy working with her.”

Bhakthi Puvanenthiran Editor, The Sydney Morning Herald, small business

Who I write for