My Story

Nina Hendy

My story

I’m a journalist. Always have been, always will be.

I worked in-house for major Australian newspaper and magazine groups, learning the craft of journalism under seven spirited and often courageous editors along the way. In that time, I’ve written on every conceivable topic – twice.

During my newspaper years, I loved chasing ambulances, covering the morbid stuff, the legal wrangles and political stories. During my business publishing years that followed, I spent five years running between the high rises of Melbourne, shaking business stories out of senior marketing, advertising and media folks for a business magazine.

I made a conscious decision to go freelance nearly a decade ago, and now write for several publications. I set my own news agenda and cover the stories that matter to me. I work for a core group of inspiring editors that rely on me to feed them stories that matter to their audiences. They come to me because I’m well connected in my area of expertise and always deliver a story that resonates with their audience. And I absolutely always meet deadline. Here’s how the process works.

The interviews

I’ve interviewed business leaders, branding gurus, all the big advertising agency legends, trending experts, academics, marketing luminaries, powerful media moguls, company CEOs, entrepreneurs, finance and legal experts, small business owners and inspiring start-up founders.

As a wordsmith, I’ve been crafting content since before it was cool. I’m hired by entrepreneurs and small business owners to shape their story into a piece they can shop around to the media under their own byline. These often appear as thought leadership pieces, articles or blogs and can be shared in your own networks.

I’ve got my own network and channels to secure talent for interview, so provide me with the brief, and I’ll get on with crafting the article.

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Nina is more than a creative, talented, efficient freelance writer that I regularly engage to write articles and content that always hit the mark. She’s a sharp sounding board for ideas and angles, well researched to support the theme of the piece, and she’ll work with you to ensure you’re 100% happy with the final output. She’s entrepreneurial and thinks outside the box. I’ve known Nina for many years, and, quite simply, she nails it every time.

Sally Locke Founder, Amplify Communications

Thank you (again!) for your hard work on the ‘Guide Your Money’ article for Fairfax Media. It has appeared in 131 metropolitan and regional publications across Australia. Naturally, we are absolutely thrilled and grateful to you! We look forward to continuing the conversation with you into the future.


Charlotte Regan National social media coordinator, Girl Guides Australia

Nina has been instrumental in helping us establish Steadfast’s new blog, Well Covered. As the editor, she understood our audience and can always be counted on to meet a deadline.


Jacqui Henderson Steadfast marketing manager, content and social

Nina’s a very intelligent writer who can turn complex ideas and research papers into newsworthy stories that can be easily published. She always meets the brief and delivers on time.

Catriona Pollard CEO, CP Communications

Nina, I’ve now edited all three of your submissions and wanted to thank you for your great story-telling! You did a great job explaining the challenges and solutions of all three companies.


National award program editor, Sydney

As a publicist I always offer my business stories to Nina first. She knows which stories and angles will best suit the various media outlets she writes for. She clearly has great relationships with them because most stories get a run. One story I pitched to Nina was syndicated in over 100 newspapers/websites (I stopped counting at 100!). Obviously my client was ecstatic, as was I.  Nina makes me look good in the eyes of my clients. Glad to have her as my go-to girl.

Simone Heydon Handle Communications

Nina is a great writer who continually finds interesting angles and newsworthy stories. She’s a regular contributor for The Sydney Morning Herald, The Age and Brisbane Times with good reason.

Cara Waters Editor, The Sydney Morning Herald, The Age small business

Who I write for