BUSINESS & FINANCE JOURNALIST
I’ve only ever worked as a journalist. It’s all I know.
I started working in regional newspapers in my teens, covering everything from real estate, court cases, police, flower shows, historic murder cases, local council and everything in between.
I accepted a role as a senior journalist for a business magazine, where I spent five fantastic years trekking between the high rises of Melbourne, shaking business stories out of senior marketing, advertising and media folks.
During those years, I interviewed CEOs of newspaper groups, media buyers, creative directors and senior marketing gurus lauding over the most loved brands in the country.
I spent my spare honing my skills by crafting travel stories for a magazine and longer features for industry titles in a freelance capacity.
I started freelancing during the GFC, which is when I began writing weekly for The Sydney Morning Herald and The Age in what was a dream role.
These days I cover business and finance stories for a range of editors and clients, including for SMH, The Age and Brisbane Times.
I’ve been crafting branded content since before it was cool. I’m hired by brands and publications to write compelling branded stories for corporates like Qantas, Steadfast, Westpac, MYOB, Brisbane Marketing, Dell, HSBC and Officeworks.
I also work with communications agencies to create branded content for their clients.