BUSINESS & FINANCE JOURNALIST
I’m a professionally trained journalist and Freelance Pro member of the MEAA.
I abide by the Journalist Code of Ethics.
After landing a cadetship, I worked in regional newspapers for nearly a decade.
I worked as a senior journalist for a business magazine writing features about the marketing, advertising and media sector.
During those years, I interviewed CEOs of newspaper groups, media buyers, creative directors and senior marketing gurus building some of the best known brands in the world.
I went out on my own during the 2009 GFC, writing media and business stories for The Sydney Morning Herald and The Age.
I also worked as a news journalist for BRW, writing longer feature pieces on leading business luminaries.
These days I cover business and finance stories for a range of editors and clients, including for The Sydney Morning Herald, The Age and Brisbane Time, BOSS, INTHEBLACK, AFR and CFO Magazine.
I’ve been using my journalist skills to craft bespoke branded content since before it was cool.
I’ve written for brands like Qantas, Steadfast, Westpac, MYOB, Dell, Slack, Afterpay, HSBC and Officeworks, along with countless startups and entrepreneurs.
I’m also hired by communications agencies to create branded content for their clients.
And I work with equity crowdfunding platform Birchal to create compelling narratives for businesses ahead of a capital raise.
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